IRIS x Aston Martin Red Bull Racing

In February 2020, IRIS and Aston Martin Red Bull Racing announced their partnership as well as IRIS’s new consumer headphones. As the new Audio Partner, IRIS will supply the Team with audio enhancement software and equipment, to be used on the pit wall at the race track, in the simulator and Ops Rooms at the factory, and for all of our Live Demo events. In addition, IRIS will work with the Team to bring a new immersive audio experience to fans.  

Established in 2018, IRIS provides a unique algorithm, restoring the natural sound qualities of the live setting usually lost to digital formats. Using decades of research into the effects of sound and frequency on the human body, the IRIS algorithm – compatible with everything from audio applications, speakers and headphones, to third-party audio systems – plays sounds back to listeners in its purest, most organic form, just as you would experience them in the live setting.